UAE: IV drip therapy for brighter skin? Experts warn of potential risks

On December 14, 2024, Dubai resident Valeriya Thores was rushed to a hospital after suffering severe convulsions, vomiting, and breathlessness — a “terrifying” reaction to her first and only IV (intravenous) drip therapy.

“I couldn’t breathe, couldn’t open my eyes, and developed a body rash. To this day, I suffer from insomnia due to the trauma,” the 31-year old Scottish expat recalled.

Valeriya had received a NAD+ IV drip at a clinic but no prior medical tests were conducted. “They never even gave me a consent form at the start. It was only handed to me after the three-hour drip was over,” she recently told Khaleej Times.

Her condition deteriorated after the IV was removed. “My hands were ice cold. I started having convulsions, threw up multiple times, and struggled to breathe. The nurse told my mother it was normal and left.”

“Thankfully, the quick action by my mother saved my life. If she hadn’t been visiting me that day, I don’t know if I’d be here to tell this story,” Valeriya added.

She was rushed to a hospital, where she was kept under observation for four hours. A medical report seen by Khaleej Times states she was treated for a “severe allergic reaction” following an immunity-boosting IV drip.

Valeriya has since filed a complaint with Dubai’s health regulator, which is currently under review.

While her case is extreme, she is one of many drawn to IV drip therapy — which is widely marketed as a solution for dehydration, nutrient deficiencies, glowing skin, and overall wellness.

Valeriya Thores

Part of wellness routine

According to a report by Horizon Grand View Research, the UAE’s IV hydration therapy market is expected to reach $22.9 million by 2030, growing at a compound annual rate of 5.8 per cent from 2024 to 2030. The most in-demand services include energy boosters and skincare treatments, with the latter projected to grow the fastest.

Among those who regularly use IV therapy is Nazia Khan, a mindset, fitness, and nutrition coach, who has incorporated it into her for years.

“I first started using IV drip therapy back in London, where I’m from, and continued in Ibiza before moving to Dubai. I use it mainly for hydration, energy, and immune support,” she shared.

Nazia Khan

Nazia, a British expat, emphasised thebefore the procedure. 

"I was asked about any underlying health conditions, medications, or allergies, but no formal tests were conducted. While some clinics recommend blood tests to customise the treatment, mine did not."

After her sessions, she noticed immediate effects. 

“I felt an instant boost in hydration, increased energy, and better mental clarity. It’s different from treatments like acupuncture or massage because the impact feels more internal, at a cellular level,” she explained.

Medical experts weigh in

Despite the popularity of IV therapy, medical professionals urge caution. “IV drips can help with dehydration, deficiencies, and certain illnesses, but their use for wellness and beauty is ,” said Swapna Mary John, clinical dietitian at International Modern Hospital Dubai.

Swapna Mary John

Dr Mayur Bhobe, specialist dermatologist, CosmeSurge Hospital too shares the same view. 

“While wellness IV drips may provide some benefits, particularly for specific medical conditions or severe dehydration, their effectiveness for general wellness in healthy individuals is not well-supported by scientific evidence,” Dr Mayur said.

For most people, oral hydration and supplements work just well. 

“IV therapy is typically used when rapid hydration or nutrient replenishment is needed, such as in cases of severe dehydration or deficiencies. But for general wellness, a balanced diet and proper hydration usually provide similar benefits — without the risks,” Swapna explained.

However, Dr Minal Patwardhan Andrade, medical dermatologist and cosmetic physician, maintains IV therapy can be highly effective in certain cases. 

She noted: “IV hydration and supplements offer 100 per cent bioavailability, meaning the body can utilise all of the nutrients delivered. In contrast, oral supplements may have lower absorption rates due to digestive processes. Again, the severity and urgency of the need of supplements determines the mode of administration.” Swapna said that while IV therapy is generally safe when administered by professionals, it is not suitable for everyone.

Is IV therapy safe for everyone?

"Individuals with kidney disease, heart problems, or diabetes should exercise caution, as excessive IV fluids or nutrients can cause complications. Overuse of IV therapy can also lead to vein irritation, infections, or electrolyte imbalances," Swapna explained.

She also warned that some individuals may develop a psychological dependency on IV drips, relying on them instead of maintaining a healthy diet.

“Many people report feeling better after IV therapy, but in some cases, this may be due to the placebo effect rather than the treatment itself.” 

Dr Mayur echoed similar concerns, noting that excessive reliance on IV therapy can lead to both psychological and physical dependency. Some individuals may see it as a quick fix for fatigue or low energy, neglecting proper nutrition and lifestyle habits. 

"Prolonged use could reduce the body's natural ability to absorb nutrients and mask underlying health issues that need proper medical attention," he said.

The trend factor

The rise in IV therapy’s popularity has been fueled by social media, celebrity endorsements, and the desire for quick health fixes. Originally a medical treatment, it has expanded into the wellness industry, with clinics offering on-demand drips for energy, skin brightening, and immune boosts.

Swapna said: “The Covid-19 pandemic also played a role in this surge, as more people sought immune-boosting treatments."

The demand has further increased as people have become more proactive about their health and wellness. According to IV Wellness Lounge, factors such as greater awareness of preventive healthcare, the fast-paced lifestyle in cities like Dubai, and the growing focus on aesthetics and overall well-being have all contributed to the trend.

For those with medical conditions requiring immediate hydration or nutrient replenishment, IV therapy may be crucial.

However, for general wellness, experts suggest that proper hydration, a balanced diet, and good lifestyle habits remain the safest and most effective approach.

Even Khan, a regular IV therapy user, advises caution. “I’d recommend it for those recovering from travel, illness, or needing a quick hydration boost — but always consult a healthcare professional to make sure it’s right for you.”